Advertising display rack



March 18,

E. ROSENBLUTI" ADVERTISING DIsPLAY BACK 2 Sheets-Sheet 1.

Filed June 13, 1938 arch 1 g, 1 9-41 .1;

E. M. ROSENBLUTH ADVERTISING DISPLAY RACK Filed June 13, 1938 FZGH.

2 Sheets-Sheet 2 FIG 11K G 9 i 12 5/ j 11/31 12 12 13,76 fi I/VVf/VTUE:

fow/m M leasuvawrh', By W Patented Mar. 18, 1941 PATENT ()FFlCE ADVERTISING DISPLAY RACK Edwin M. Rosenbluth, Wallingford, Pa; Stella S. Rosenbluth executrix of Edwin M. Rosenbluth, deceased Application June 13, 1938, Serial No. 213,4"11

2 Claims.

The object and effect of my invention is to provide an advertising display rack which is a container having a display opening and in which a supply of articles of merchandise, for instance, bottles of Liquid insecticide are supported in vertical position, in which they are normally securely held and displayed in such position so that advertising labels on the fronts of the articles may be read, and from which the articles may be manually removed singly through said display opening.

An essential feature of my invention is that the display opening is normally of less height than the articles which are to be removed therethrough; the upper margin of the opening being formed by a flexible flap portion of the front wall of the container, which flap is so far resilient that it automatically returns to a Vertical plane to retain the balance of the articles in the container each time after a single article is removed.

In the. form of my invention chosen for illustration the interior of thecontainer is divided by suitable partitions forming a plurality of vertically extending compartments, each adapted to hold a vertical series of bottles in upright position; the single display opening being of such lateral extent as to display the articles in each of the compartments.

The form of my invention hereinafter described may be conveniently manufactured of four pieces of cardboard; to wit, first, a rigid rectangular panel forming the front of the container and having the display opening and flap therein; second, a primarily plane sheet of, flexible Inaterial which is folded to inclose the space in which the articles are contained, the vertical margins of that sheet extending parallel with the plane of said panel and being secured to the back of the latter; third, a narrower primarily plane sheet of flexible material, folded to channel form and extending vertically Within the container space, with its back to said container sheet and with its opposite edge flanges extending at a right angles to the plane of said panel and forming two partitions, dividing said space into three compartments; the display opening being laterally coextensive with said three compartments; fourth, a strip of primarily plane sheet material, secured at its upper end to the back of said container forming sheet, and creased and folded to lie flat parallel with said panel, for storage and transportation, but which may be bent with its loose end engaging slit portions of its fastened end, to form a strut supporting the whole struc- (Cl. 312-d5) ture with the front panel inclined rearwardly from the bottom to the top thereof.

My invention includes the various novel features of construction and arrangement hereinafter more definitely specified.

In said drawings; Fig. I is a front elevation of a convenient embodiment of my invention assembled in position for display upon a counter or other horizontal support.

Fig. II is a vertical sectional view of the structure shown in Fig. I taken on the line II, II in Fig. I.

Fig. III is a plan sectional View of said structure, taken on the line III, III in Fig. II, in the direction of the arrows on said line.

Fig. IV is a side elevation of said structure in its initially collapsed position, in which it may be compactly stored or transported.

In said figures; the panel l is formed of a thick rigid plane sheet of cardboard or other suitable material, having a display opening 2 extending there-through. The upper margin of said opening 2 normally extends substantially parallel with the plane of said panel I but is slit at each side and scored or creased along line l, so that it is resiliently flexible, as if spring hinged, and may be repeatedly manually swung upward with the effect of temporarily enlarging said opening, to effect dispensation. A. flexible plan-e sheet 5, of cardboard, is creased and folded so that its opposite side margins ti are parallel with the back of said panel I to which they are fixed by staples 6. Between margins 5 sheet 5 is creased and bent to form a rectangular container space I for articles 8, to be displayed and dispensed through said opening 2. Said articles are supported in said container space by a portion of said sheet 5, slightly below the lower edge of the opening 2, bent and folded as shown at 5 in Fig. II, and fixed to the back of said panel by other staples 5'. The ledge 2 of the panel I prevents accidental escape of the articles 8. By creasing and bending a portion of said sheet 5; I form a hinged closure 5 for the upper end of said container space, which may be sealed by adhesive paper strip 9, or opened to refill the container.

The thin piece of flexible cardboard it is creased and folded to channel form, and fitted in said container space I, with its opposite edges Ill forming two partitions extending forwardly from its web It)", to said panel 1, intermediate of the width of said opening 2, and forming three vertically extending compartments in said container.

The strip of flexible sheet material L2 has its upper end I2 fixed upon the back of said container sheet 5, conveniently by staples I 3, and is adjustable to form a strut for supporting the entire structure in upright position. The upper end of said strip l2 has obliquely extending slits l2 at its opposite edges to form bendable flaps l2 at its opposite edges. The back of said strip I2 is creased transversely, to form wide grooves at l2 and l Z in two places in such spaced relation that it may be bent to form a triangle, as indicated in Fig. II, with its loose end l2 engaged beneath the side flaps l2 at its fixed end.

However, as indicated in Fig. IV, said strut strip 12 may be initially folded compactly parallel with said panel I for storage and transportation.

It is to be understood that advertising matter may be printed upon the front face of said panel I in the spaces M or otherwise.

I do not desire to limit myself to the precise details of construction or arrangement above described as it is obvious that various modifications may be made therein without departing from the essential features of my invention as defined in the appended claims.

Iclaim:

1. In an advertising display, storage, and dispensing device, forming a rectangular box for inclosing and concealing a plurality of vertically positioned bottles, in three separate vertical series, and displaying only the lowest bottle in each series; a single piece of rigid sheet material forming a plane panel, having a display opening extending therethrough opposite the lowest bottles in said three series; but of less vertical extent than said bottles; the bottom margin of said opening extending upwardly in front of the displayed bottles and forming a ledge preventing accidental withdrawal of any bottle; a resiliently flexible flap forming the upper margin of said opening and normally extending substantially parallel with the plane of said panel, pendent over and outside of the tops of all of the bottles displayed and normally retaining them entirely back of said panel; a single piece of flexible sheet material having opposite side margins parallel with and fixed entirely upon the back of said panel, bent intermediate of said margins to form a single rectangular container for said three series of bottles; and a single piece of flexible sheet material creased and folded to channel form, fitted in central vertical position in said container, with its opposite flanged edges extending forwardly at right angles to its intermediate portion and to said panel, intermediate of the width of said display opening, and forming three separate vertically extending compartments in said container, entirely behind said panel, respectively for the three series of bottles; whereby, the bottles in each of said three series are disposed to separately gravitate toward the bottom of the container inclosure behind said ledge and flap, which normally prevent accidental removal of any bottle, but, each of said bottles when displayed at said opening may be removed singly, by lifting it, with the superimposed other bottles of its series in the compartment for that series, until the bottom of the lowest lifted bottle is above the top edge of said ledge, and then inclining said bottle outwardly at the bottom thereof, and withdrawing it by flexing said flap from its normal position, in which it normally prevents withdrawal of any bottle.

2. A structure as in claim 1; including a flexible flap, formed of the same piece of material as the box but only of the width of said box and forming a bendable closure for the upper end of said box; and a frangible sealin strip engaging said flap in closing relation with said box, and preventing accidental removal of the bottles at the top of said box; whereby, it is necessary to break said sealing strip to recharge said box with bottles.

EDWIN M. ROSENBLU'IH. 

